I just learned what Snickers stands for, and it’s not what I expected

I just learned what Snickers stands for, and it’s not what I expected

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<p><figcaption class=bravo1954 via Getty Images

We’ve written before at HuffPost UK about how Hobnobs’ name actually has a meaning – the ‘hob’ refers to their home-made appearance, while the ‘nob’ part (ooer missus) has to do with the knobbly texture.

Even Twix has a surprisingly clever name.

So you’d expect Snickers to have a similar, self-referential or clever name, right? Maybe the “snick” is something like “sneak”, because of the hidden peanut layer?

No. It is named after a horse.


Yes! According to none other than Mars, the owner of Snickers, “the very first SNICKERS Bar, named after the family horse, was manufactured in Chicago, USA, and sold for five cents.”

And according to Mars Equestrian (yes, they are the same Mars – it seems they really love horses): “Frank C. and Ethel V. Mars’ Milky Way Farm in Tennessee was known for producing thoroughbred racing champions, including the 1940 Kentucky Derby. Winner, Gallahadion.”

The Mars family still breeds thoroughbred horses and even has equestrian sponsorship in several disciplines.

And maybe you didn’t know this – I didn’t – but Mars is actually a huge pet food manufacturer and owns brands like Pedigree and Whiskas.

What about the specific Snickers horse?

According to The Equine Chronicle, the family had good reason to like Snickers the animal: he was a winning racehorse.

Sadly, Snickers passed away “less than a month” before the bar launched in 1930, so the family named the iconic bar after their recently deceased horse (aww).

As sad as that is, I’m struggling to think of a better legacy…